Director, Analysis & Insights
dentsu Austria
full-time
Posted on:
Location Type: Remote
Location: Remote • Colorado • 🇺🇸 United States
Visit company websiteSalary
💰 $113,000 - $182,850 per year
Job Level
Lead
About the role
- Educate stakeholders on best practices and proper use of digital data and analytics to help make informed decisions
- Direct the evaluation and selection of digital analytics technologies based on established criteria to satisfy client business needs
- Communicate complex digital data insights to the client to support decision making
- Direct the development of test methodologies based on analytic requirements
- Provide strategic perspectives and develop necessary frameworks for key areas (marketing effectiveness, attribution, governance, testing & optimization, personalization) for guidance and to promote organizational objectives
- Proactively manage and foster client relationships by acting as a strategic advisor to the client using a keen understanding of the client’s business and marketing objectives , not only the current project
- Conduct regular client communication, expectation setting and management, as well as providing strategic direction
- Proactively identify potential issues and provide solutions to correct any scope/budget deviations
- Mentor with the members of the DI team, from junior to senior to help them improve their understanding of the DI industry, improve their client communication skills, create professional development plans and better understand how our DI offerings fit into the big picture for our clients
- Work with the internal team and clients by helping the teams apply our thought leadership in ways that will deliver on our clients’ business goals in innovative ways
- Ongoing practice and process development looking for ways to improve and streamline Cardinal Path’s processes to not only deliver a superior service to our clients, but also to improve our efficiency and profitability
- Identify and cultivate new business opportunities with existing and new clients by promoting ideas that align with client’s business, consumer and brand objectives across all domains within Cardinal Path’s offerings
- Conduct and actively use strategic client planning to identify growth opportunities
- Participate in client pitches and provide scope, technical and subject matter expertise
- Assist in developing and delivering proposals and statements of work (“SOW”) ensuring scope is clearly defined and costs match what is outlined in the project plan
- Author Blog posts
- Host webinars and Lunch and Learns (internal)
- Speak at conferences, contributing to white papers and case studies
- Training (both internal and external)
Requirements
- 5+ years working in the field of digital analytics and digital marketing - working in a client results service organization (advertising agency or management consultancy) is preferred
- 5+ years on-the-job experience with web analytics tools such as Google Analytics, Adobe Analytics, Coremetrics and WebTrends and experience in advanced web analysis methodologies, such as the following:
- Deep clickstream analysis
- Experimentation and testing
- Personalization
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital analyticsweb analyticsclickstream analysisexperiment designtesting methodologiespersonalizationdata analysisstrategic planningframework developmentmarketing effectiveness
Soft skills
stakeholder educationclient communicationrelationship managementstrategic advisingmentoringproblem solvingexpectation settingteam collaborationprocess improvementprofessional development