SEO Marketing

• Lead the enterprise SEO program, including strategy development, KPIs, governance standards, and implementation oversight
• Establish baseline SEO metrics and performance targets across MC&FP’s digital ecosystem
• Conduct technical SEO audits including site speed, indexing, metadata, schema, internal linking, redirects, and crawl health
• Oversee monthly SEO reporting and actionable insights for leadership and program teams
• Develop and maintain keyword strategies to support content planning and communication priorities
• Ensure content adheres to SEO best practices including metadata optimization, heading structures, alt text, evergreen maintenance, and link hygiene
• Collaborate with UX, content, analytics, and development teams on SEO-informed enhancements
• Guide schema markup, structured data, and specialized technical SEO configurations
• Monitor algorithm changes, emerging search trends, and digital behaviors to inform strategy updates
• Train stakeholders and staff on SEO practices and tools
• Provide recommendations for continual improvement across content, technical architecture, and site governance

Senior SEO Specialist

SEO, LLM Content Optimization Manager

JDE EnterpriseOne (E1) Technical Expert

Search Engine Marketing Manager

Content Writer, SEO Strategist