Deako Lighting

Head of B2B Marketing

Deako Lighting

full-time

Posted on:

Location Type: Remote

Location: Remote • Washington • 🇺🇸 United States

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Salary

💰 $160,000 - $180,000 per year

Job Level

Lead

Tech Stack

IoT

About the role

  • Develop and execute B2B marketing strategies that drive qualified leads and measurable pipeline growth.
  • Own and optimize outbound lead generation programs, including cold email campaigns, email nurture sequences, and MQL processes.
  • Run digital advertising programs (LinkedIn, Meta, Google Ads, etc.) and/or advertising campaign (endemic, programmatic, etc.) focused on awareness and conversion.
  • Leverage HubSpot to segment audiences, define & automate campaigns, and analyze performance and use learnings to optimize performance.
  • Oversee content strategy and creation across multiple channels—emails, web, collateral, videos, and sales decks.
  • Partner with product and sales teams to translate technical features into compelling, benefit-driven messaging.
  • Build and maintain thought leadership and industry positioning across the builder and smart home ecosystem through whitepapers, case studies and more.
  • Develop sales collateral, presentations, case studies, and competitive positioning materials.
  • Create and maintain training material and resources for our trade partners.
  • Collaborate with sales leadership to align marketing programs with business goals and target accounts.
  • Assist with setting strategy and execution for trade events, industry shows, and local builder events, along with nurturing leads that are generated from the show.
  • Oversee design, budget and production of product displays, and define/execute on the ideal model home experiences that brings awareness and elevate the Deako brand.
  • Establish clear KPIs for marketing programs and track ROI across digital and offline channels.
  • Continuously analyze campaign performance and market trends to inform strategy.
  • Manage marketing budget, vendors, and agency relationships efficiently.

Requirements

  • 10+ years of progressive experience in B2B marketing, with proven success driving demand generation and pipeline growth.
  • Expertise in HubSpot (marketing automation, CRM, analytics).
  • Strong grasp of digital marketing tactics—email, paid media, SEO, content, and lead scoring.
  • Experience in offline and experiential marketing, including event management, displays, and more.
  • Excellent storytelling, writing, and communication skills.
  • Ability to thrive in a fast-paced, entrepreneurial environment and lead cross-functional initiatives.
  • MBA or advanced degree preferred.
  • Experience in or knowledge of the home building, IoT, smart home, or connected home industries is a strong plus.
Benefits
  • Competitive Salary: $160,000-$180,000 annually, commensurate with experience and qualifications.
  • Stock Options: Your contribution to Deako’s success is acknowledged with stock options, aligning your interests with company growth.
  • Untracked PTO: We believe in work-life balance and trust you to manage your time effectively with untracked paid time off.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingdemand generationpipeline growthdigital marketingemail marketingpaid mediaSEOcontent marketinglead scoringevent management
Soft skills
storytellingwritingcommunicationleadershipcollaborationanalytical thinkingstrategic thinkingadaptabilitycreativityproject management
Certifications
MBAadvanced degree