DC Thomson

Digital Trading Manager

DC Thomson

full-time

Posted on:

Location Type: Hybrid

Location: Dundee • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

About the role

  • Drive subscription growth across Local News and Energy Communities.
  • Maximize digital subscription revenue (ARPU, LTV), reduce churn, and optimize conversion.
  • Develop optimal subscription pricing and promotional offers.
  • Build and implement initiatives to convert high-value audiences.
  • Lead and support upgrade and retention initiatives.
  • Own the lapsed customer segment to win back previous subscribers.
  • Play a key role in acquisition campaigns by planning and managing trading initiatives.
  • Monitor and report on effectiveness of conversion and retention initiatives.
  • Collaborate across teams to ensure customer-focused offers and share actionable insights.

Requirements

  • Commercial Marketing Expertise
  • User Conversion & Segmentation: Deep understanding of user behaviour and segmentation strategies.
  • Data Tools Proficiency: Experience with analytics tools such as Looker (or similar).
  • Strategic Thinking: Ability to identify opportunities and translate insights into actionable plans.
  • Data Analytics: Strong analytical mindset with the ability to interpret and apply data effectively.
  • Communication: Clear and effective communicator across teams and stakeholders.
  • Project Management: Proven ability to manage projects from concept to execution.
  • Digital & Performance Marketing: Hands-on experience in digital channels and performance-driven marketing.
  • Comfortable working in cross-functional environments and collaborating across teams and disciplines.
Benefits
  • 34 days holiday
  • Health Cash Plan
  • Onsite Staff Gym (Dundee)
  • Excellent Pension
  • Competitive salary
  • Many more staff discounts and benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
user conversionsegmentation strategiesdata analyticsdigital marketingperformance marketingsubscription pricingpromotional offerscustomer retentionacquisition campaignsanalytics tools
Soft skills
strategic thinkingcommunicationproject managementcollaborationanalytical mindset