Datavant

Growth & Lifecycle Marketing Manager

Datavant

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $96,000 - $120,000 per year

Job Level

Mid-LevelSenior

About the role

  • Build and manage lifecycle programs across email and in-app channels, including onboarding, activation campaigns, education series, newsletters, product updates, and advocacy outreach.
  • Develop expansion and upsell nurture flows aligned with customer goals, usage data, and product adoption patterns.
  • Partner with Customer Experience and Sales to create customer communications that improve engagement, retention, and expansion.
  • Support strategic customer programs like the Customer Advisory Board and event follow-up sequences.
  • Collaborate with Demand Gen on funnel initiatives by contributing messaging, content, and experiment design.
  • Develop conversion-oriented landing page content, nurture emails, and campaign assets to improve acquisition → activation performance.
  • Test lifecycle and early-journey experiments that drive activation and product adoption.
  • Provide customer insights and performance data to inform targeting, segmentation, and campaign strategy.
  • Write and repurpose content that drives both growth and customer engagement: landing pages, nurture emails, newsletters, product updates, blog posts, case studies, and customer spotlights.
  • Ensure consistent messaging and storytelling across acquisition and lifecycle touchpoints, partnering with Product Marketing when appropriate.
  • Help scale repeatable content frameworks that support both awareness and retention efforts.
  • Measure the performance of lifecycle programs and growth experiments; use insights to refine campaigns and identify new opportunities.
  • Analyze user behavior, activation patterns, and engagement metrics to guide lifecycle strategy.
  • Report out on results, learnings, and recommendations for cross-functional stakeholders.

Requirements

  • 4–6 years of experience in growth, lifecycle, or full-funnel B2B marketing roles.
  • Proven ability to design, write, and execute lifecycle and growth programs that improve activation, retention, and expansion.
  • Experience partnering with Demand Gen on acquisition-focused initiatives without directly owning channels.
  • Strong copywriting and storytelling skills with the ability to translate complex ideas into simple, compelling messages.
  • Hands-on experience with marketing automation platforms (HubSpot, Salesforce, etc.)
  • Analytical, curious, and experimentation-minded, comfortable using data to guide decisions and improve outcomes.
  • Excitement about working cross-functionally in a fast-moving environment.
Benefits
  • We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
  • At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lifecycle marketinggrowth marketingB2B marketingcopywritingstorytellingcampaign strategycustomer segmentationconversion optimizationdata analysiscontent creation
Soft skills
collaborationcommunicationanalytical thinkingcuriosityexperimentation mindsetcustomer focusadaptabilitystrategic thinkingproblem-solvingcross-functional teamwork