Community Organizers
Empower Project
Branding & Communications Lead
Dark Matter Labs
full-time
Posted on:
Origin: • 🇰🇷 South Korea
Visit company websiteJob Level
Senior
About the role
- Ensure all organizational news, campaigns, and messaging are accurately translated and culturally adapted for local audiences.
- Maintain brand integrity and consistency while tailoring communications to resonate with regional markets.
- Manage relationships with external marketing agencies and creative partners to deliver high-quality local campaigns.
- Build and maintain strong relationships with KOLs, influencers, and retail/community partners to amplify brand awareness.
- Plan, launch, and oversee localized retail marketing campaigns in key Asian markets.
- Collaborate with global teams to align regional initiatives with overall brand strategy.
- Monitor campaign performance, analyze results, and optimize for maximum impact.
- Conduct regular market research to identify emerging retail, consumer, and crypto adoption trends.
- Provide insights and recommendations to shape future campaign strategy.
- Engage with crypto-native communities across Telegram, Discord, Twitter/X, and local platforms.
Requirements
- 5+ years of experience in retail, brand, or marketing roles within Asia.
- Proven track record managing agencies, influencers/KOLs, and retail campaigns.
- Strong understanding of cultural nuances across Asian markets.
- Excellent communication skills in English and at least one Asian language (native Korean speaker asked in application form).
- Deep understanding of crypto culture and regional dynamics in Asia.
- Experience engaging with crypto-native communities on Telegram, Discord, Twitter/X, and local platforms.
- Highly organized with ability to manage multiple campaigns and stakeholders simultaneously.
