Communications

• Ensure all organizational news, campaigns, and messaging are accurately translated and culturally adapted for local audiences.
• Maintain brand integrity and consistency while tailoring communications to resonate with regional markets.
• Manage relationships with external marketing agencies and creative partners to deliver high-quality local campaigns.
• Build and maintain strong relationships with KOLs, influencers, and retail/community partners to amplify brand awareness.
• Plan, launch, and oversee localized retail marketing campaigns in key Asian markets.
• Collaborate with global teams to align regional initiatives with overall brand strategy.
• Monitor campaign performance, analyze results, and optimize for maximum impact.
• Conduct regular market research to identify emerging retail, consumer, and crypto adoption trends.
• Provide insights and recommendations to shape future campaign strategy.
• Engage with crypto-native communities across Telegram, Discord, Twitter/X, and local platforms.

Branding & Communications Lead

Senior Strategic Communications Associate

Senior Communications Lead, Korea