Manager

• Develop and own the local social commerce strategy , ensuring alignment with global and regional brand priorities.
• Build and manage partnerships with key platforms (TikTok Shop, Meta, YouTube Shopping, Lazada/TikTok affiliates, etc.) to drive innovation and growth.
• Lead strategic relationships with creator and affiliate partners, negotiating commercial terms and scaling creator programs across markets.
• Drive test-and-learn agendas and pilot new commerce formats, translating insights into scalable programs.
• Oversee campaign execution and performance optimization, ensuring commercial KPIs are achieved.
• Partner with APAC Brand Marketing, Merchandising, and E-Commerce teams to ensure cohesive consumer journeys.
• Represent APAC in global forums, bringing the voice of the regional consumer and platform ecosystem to Crocs’ global strategy.
• Lead, mentor, and develop a small team of specialists to deliver on execution and reporting.

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