Director of Global Customer Marketing
Criteria Corp
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $160,000 per year
Job Level
Lead
About the role
- Program Development & Execution Advocacy & Reference Programs: Build loyalty, reference, and advocacy programs to activate customer champions, generate case studies, and influence pipeline.
- Community Building: Launch and nurture customer community experiences (forums, events, peer groups) to foster engagement and connection.
- Lifecycle & Email Marketing: Partner with lifecycle and email teams to guide what customer stories, proof points, and advocacy assets are used at key journey moments — ensuring automated campaigns (nurtures, retention plays, upsell triggers) are fueled by the right insights, segments, and voice-of-customer content.
- Customer Experience Strategy & Vision Develop and own a unified customer marketing strategy that spans onboarding, adoption, expansion, and advocacy.
- Define customer personas, journey stages, and value milestones to ensure consistent, relevant engagement across the lifecycle.
- Partner with Product Marketing, Revenue, CS, and Sales to bring a cohesive customer experience to market.
- Growth, Upsell & Cross-Sell Enablement Collaborate with CS and Account Management to operationalize plays that drive expansion, renewals, and multi-product adoption.
- Create customer proof points, content hubs, and advocacy assets aligned to sales and renewal motions.
- Partner with RevOps on segmentation, health scoring, and journey analytics to identify expansion opportunities.
- Cross-Functional Collaboration & Leadership Work closely with Product, Sales, CS, Brand, and Demand Gen to ensure alignment on customer goals and messaging.
- Lead, mentor, and inspire a small but high-impact customer marketing team (initially leveraging shared resources across content, email, and demand).
- Establish stakeholder rhythms, governance, and visibility into program performance.
- Customer Insights & Analytics Use customer data, feedback, NPS, and engagement trends to inform strategy and optimize programs.
- Partner with RevOps to improve data hygiene and build dashboards for retention, expansion, and advocacy metrics.
- Report results to executive leadership, tying customer programs to revenue impact.
Requirements
- 8+ years in Customer Marketing, Customer Experience, or Advocacy within B2B SaaS.
- Proven experience building customer programs that drive retention, expansion, and loyalty.
- Strong cross-functional leadership, with deep collaboration across Product, Sales, CS, and Marketing.
- Track record of creating scalable frameworks, processes, and content systems.
- Comfortable operating in evolving environments and building from the ground up.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
customer marketingcustomer experience strategylifecycle marketingemail marketingcustomer analyticsdata hygienedashboard creationprogram developmentcontent creationsegmentation
Soft skills
cross-functional leadershipcollaborationmentoringinspiring teamsstakeholder managementcommunicationadaptabilitystrategic thinkingproblem-solvingengagement fostering