Senior Customer Marketing Specialist
Coupa Software
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇭🇷 Croatia
Visit company websiteJob Level
Senior
About the role
- Regional Strategy & Messaging Ownership: Own the EMEA & APJ customer speaker strategy, ensuring regional customer stories and content align with the global brand message while reflecting local market and cultural nuances.
- Customer Engagement & Preparation: Source, manage, and prepare customer speakers for all major external events, including webinars, global tours, and user groups, ensuring speakers are fully briefed and their content is compelling.
- Content Lifecycle Management: Collaborate with Product Marketing and Field Marketing to develop high-quality collateral (speaker bios, event recaps, session abstracts), and partner with Advocacy, Social, and References teams to repurpose content for broader thought leadership and digital channels.
- Cross-Functional Alignment: Work closely with Sales, Events, and Marketing teams to align speaker sourcing and preparation with regional business priorities and revenue goals.
- Program Governance & Compliance: Maintain a centralized calendar for full visibility across regional and global teams, and ensure all customer materials comply strictly with brand, legal, and customer approval requirements.
Requirements
- Experience & Qualifications: Possess 3–5+ years in marketing (customer, content, events, or program management) with regional or global exposure, and hold a Bachelor’s degree.
- Content & Messaging Skills: Demonstrate strong writing, editing, and storytelling skills suitable for executive audiences, with proven examples of published content or event materials.
- Strategy & Customization: Show a proven ability to balance global consistency with regional customization and demonstrate success collaborating with cross-functional teams.
- Operational Excellence: Must be highly organized and detail-oriented, capable of managing multiple projects across time zones and thriving in a fast-paced environment.
- Industry & Technical Knowledge: SaaS or technology industry experience is strongly preferred, along with familiarity with event production, virtual event platforms, and speaker enablement best practices.
Benefits
- Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
- Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
- Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content managementevent managementprogram managementwritingeditingstorytellingcollateral developmentcross-functional collaborationproject managementcompliance management
Soft skills
organizational skillsdetail-orientedcommunication skillsstrategic thinkingadaptabilityteam collaborationcustomer engagementcultural awarenesstime managementproblem-solving