Communications

• Develop and execute an integrated communications plan aligned with Coupa’s global narrative and business priorities in key growth markets. Localize global messaging to ensure it resonates across prioritized international markets, adapting content for cultural, linguistic, and business nuances. Note: there is a globalization and translation team to support regional efforts in non-english languages.
• Build and maintain strong relationships with key journalists, editors, and influencers across business, technology, and industry outlets. Identify opportunities to showcase Coupa executives, customers, and partners in earned media, speaking engagements, and thought leadership platforms. Draft and review press materials, bylines, op-eds, and Q&As to ensure consistent and compelling storytelling.
• Collaborate closely to amplify customer success stories, launches, and go-to-market partnerships. Showcase customer impact through media placements, digital storytelling, and event visibility — reinforcing the value and reach of the Coupa ecosystem. Support regional events and conferences (e.g., Coupa Inspire, industry summits) with executive visibility, media engagement, and thought leadership programming.
• Lead and guide EMEA PR agencies, ensuring clear priorities, measurable outcomes, and strategic alignment with global objectives. Collaborate with global marketing, partner/alliance, product, legal, and sales teams to ensure message consistency and integrated storytelling.
• Track and analyze media performance, sentiment, and share of voice across EMEA markets. Provide insights and recommendations to continuously enhance regional strategy and strengthen Coupa’s external reputation.

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