Performance Marketing

• Develop and execute the overall digital performance marketing strategy across paid search (SEM), paid social, display, programmatic, affiliate, and emerging channels to drive patient acquisition, engagement, and conversion across a diverse range of channels
• Oversee end-to-end campaign planning, budgeting, implementation, and optimization to meet performance KPIs such as CAC, ROAS, and conversion rates
• Establish and manage comprehensive digital marketing budgets, ensuring efficient allocation of resources
• Guide website content, design, and user experience initiatives to create seamless digital journeys
• Lead efforts to implement SEO best practices, elevating search engine rankings and driving sustainable organic traffic growth
• Oversee data-driven email marketing for healthcare providers and lead-nurturing campaigns
• Utilize analytics tools to monitor performance, derive actionable insights, and continuously refine digital strategies
• Stay ahead of digital trends and emerging technologies, spearheading the adoption of innovative approaches and tools

Paid Media Strategist

Campaign Manager, German Speaker

Paid Media Manager

Google Ads & SEO Manager

Performance Marketing Manager – Emerging Media, Channel Innovation