Product Marketing

• Collaborate with specialty marketing leaders to align priorities, projects, and plans
• Develop marketing strategies throughout product lifecycle aligned with business goals, brand strategy, and brand perception improvement
• Engage with customers and SMEs to understand market needs and inform marketing strategies
• Utilize customer personas and buyer journeys to shape marketing strategies and plans
• Create go-to-market strategies in partnership with product management, sales, and global functions
• Develop compelling value propositions, claims, and messaging consistent with brand guidelines
• Manage large, complex marketing initiatives involving cross-functional teams
• Set objectives for campaigns, channels, and events, including customer meetings and conferences
• Lead the execution of product launches and post-market initiatives
• Review and approve campaign tactics and marketing materials, ensuring compliance with advertising and promotional standards

Product Marketing Manager

Product Marketing Intern