Ecommerce

• Track key Amazon KPIs, analyze customer behavior and funnel performance, generate actionable insights, and share them across departments. Monitor competitors’ pricing and marketing strategies.
• Set sales targets, manage forecasting and budgeting, and hold full ownership of revenue and margin performance - executed through your team.
• Lead the strategic use of Amazon and external marketing tools (Meta, TikTok, Affiliate, etc.). Guide your PPC team in campaign planning, execution, and performance optimization.
• Ensure your team maintains Amazon account health and resolves issues quickly (e.g., listing blocks, performance alerts), while staying compliant with Amazon policies.
• Delegate monitoring of reviews, returns, and NCX metrics to your team. Use their reports to identify product issues and align with R&D and Marketing on improvements.
• Regularly audit traffic, conversion, pricing, and content. Identify growth drivers and underperformance causes. Implement changes in ad and marketing tools strategy to fix gaps. Suggest pricing strategies.
• Create structure for listings, A+, Brand Stores, Brand Stories ensuring high click-through rate and conversion.

Head of E-commerce

Operations Manager – DTC, e-commerce