Senior Marketing Manager
Competence on Top GmbH
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇩🇪 Germany
Visit company websiteSalary
💰 €45,000 - €55,000 per year
Job Level
Senior
About the role
- Build and further develop marketing and sales funnels (website, newsletters, social media, PR, landing pages)
- Provide lateral leadership of our small marketing team (1 full-time employee + 1 working student)
- Plan and manage content strategies (organic & paid) in close coordination with agencies
- Establish a structured lead-nurturing process (newsletters, automation, retargeting)
- Write outstanding copy—for newsletters, job ads, landing pages & social posts (copywriting that truly resonates with our target audiences)—and coach others in this skillset
- Develop a PR and social media strategy that drives reach
- Analysis & reporting (traffic, conversions, funnel performance) → derive concrete actions
- Work closely with management and the admin team to scale processes
Requirements
- 3–5 years of experience in digital marketing / growth / demand generation (preferably in education or B2B)
- You can structure and optimize marketing processes without getting lost in endless concepts
- Experience with email marketing tools (e.g. ActiveCampaign) and social media marketing (LinkedIn, Instagram, paid)
- Familiar with KPIs, funnel analysis & conversion optimization
- Creative thinker with a sense for storytelling and content, but also an analytical mindset
- Willingness to take responsibility and lead a small team
- Nice-to-have: experience in PR or telephone sales
Benefits
- An established company with a loyal customer base & strong market reputation
- Clear impact: your contribution will influence whether we reach our growth targets
- Freedom to shape processes and try new approaches
- Work with a motivated team & experienced agencies
- Flexible working hours & remote options
- Training opportunities in coaching & training (if you like, learn from the best)
- Additional benefits such as a company pension plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketinggrowth marketingdemand generationcopywritingcontent strategylead nurturingfunnel analysisconversion optimizationemail marketingsocial media marketing
Soft skills
lateral leadershipcreative thinkinganalytical mindsetresponsibilitystorytellingcoachingprocess optimizationteam management