Product Marketing Campaign Manager
Coloplast
full-time
Posted on:
Location Type: Office
Location: Arlington • Virginia • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
PMP
About the role
- Lead multi-channel campaign strategy, planning, and execution across clinical care settings and brands
- Manage launch of new products, indications, and clinical evidence, ensuring substantial awareness
- Generate demand among current and prospective customers and patients, creating relevant and timely engagement opportunities for Sales teams across segments (Surgical, Burn, Wound)
- Develop and maintain in-depth knowledge of current Kerecis literature, collateral, videos, clinical studies, and other assets in order to leverage the full body of knowledge effectively and efficiently
- With VP Product Management and Marketing, establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations as needed
- Act as steward of established processes and workflows, ensuring they are understood and adhered to
Requirements
- Bachelor’s degree from an accredited university or college in Advertising, Business, Marketing, Management, or other relevant discipline
- 5+ years of hands-on experience executing campaigns; at least two of which are in the healthcare sector
- Demonstrated experience estimating the “media math” (i.e., Gross Rating Points, Google Analytics, etc.) needed to achieve set business goals (e.g., revenue, penetration)
- Strong background in print, direct response, and digital demand generation
- Strong preference given to candidates with PMP® certification
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign strategyproduct launchdemand generationperformance metricsKPI evaluationmedia mathGross Rating PointsGoogle Analyticsprint marketingdigital marketing
Soft skills
leadershipcommunicationorganizational skillsdata-driven decision makingcollaboration
Certifications
PMP