Director of Real Estate Product Marketing
Colibri Group
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Lead the creation and implementation of comprehensive product marketing strategies that support business goals and maximize product adoption and revenue.
- Conduct market research to identify trends, customer needs and competitive landscape. Use insights to guide product positioning and messaging.
- Develop strategies to engage customers, collect feedback, and incorporate insights into product and marketing plans.
- Define and refine product value propositions, messaging frameworks and differentiation strategies to ensure our courses stand out in the real estate learning marketplace.
- Collaborate with product management, sales, brand marketing, creative team and others to ensure alignment and successful execution of marketing initiatives.
- Oversee the planning and execution of go-to-market activities, including product launches and messaging.
- Define key performance indicators (KPIs), analyze metrics, and report on the effectiveness of product marketing campaigns adjusting strategies as needed.
- Build, mentor, and lead a high-performing product marketing team; foster a culture of innovation and continuous improvement.
Requirements
- 10+ years of experience in product marketing, with at least 3 years in a leadership role.
- Demonstrated success in launching and marketing products using strong product positioning and messaging
- Strong analytical, strategic thinking, and creative skills.
- Market research and analysis capabilities
- Exceptional communication, presentation, and interpersonal abilities.
- Experience managing teams and cross-functional projects.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingmarket researchproduct positioningmessaging frameworksgo-to-market strategieskey performance indicatorsdata analysisproduct launchescustomer engagement strategiescompetitive analysis
Soft skills
leadershipstrategic thinkinganalytical skillscreative skillscommunicationpresentation skillsinterpersonal skillsteam managementcollaborationinnovation