Senior Applied Scientist – MMM

Coinbase

full-time

Posted on: 10/16/2025

Location Type: Hybrid

Location: 🇺🇸 United States

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💰 $180,370 - $212,200 per year

Senior

PythonSQL

About the role

Build and own Coinbase’s Marketing Mix Model (MMM) from the ground up to measure and optimize marketing spend effectiveness across channels (e.g. Facebook, TikTok, etc.)
Partner with Marketing, Finance, and Data Engineering to translate business goals into measurable frameworks and actionable insights
Develop and maintain robust statistical and econometric models that drive budget allocation and ROI optimization
Conduct deep dives into marketing performance data to uncover drivers of growth and inform strategic decisions
Contribute to experimentation and causal analysis efforts to validate model accuracy and inform future iterations

BA/BS in a quantitative field (e.g. Math, Statistics, Economics, Computer Science) with 5+ years of relevant experience, or PhD with 3+ years
Hands-on experience building and maintaining Marketing Mix Models (MMM) or Media Mix Models (MMM)
Expertise in regression, econometrics, causal inference, or Bayesian modeling
Proficiency in SQL and Python for data analysis, model development, and automation
Proven ability to translate complex technical concepts into clear business recommendations
Experience working with marketing data (media spend, conversions, attribution, campaign data)
Background in consumer tech or similarly fast-paced, data-rich environments
Demonstration of our core values: clear communication, positive energy, continuous learning, and efficient execution.

Benefits

Tip: use these terms in your resume and cover letter to boost ATS matches.

Marketing Mix ModelMedia Mix Modelregressioneconometricscausal inferenceBayesian modelingSQLPythondata analysismodel development

clear communicationpositive energycontinuous learningefficient execution

BABSPhD