Marketing

• Assist with the day-to-day management of Code.org and CSforALL websites (pre-sign in, non-studio), ensuring high performance, accessibility, and alignment with organizational priorities.
• Collaborate with Engineering and external developers to support website roadmap execution, technical improvements, and creative updates.
• Assist in implementing UX/UI improvements based on user research, analytics, and stakeholder input to enhance site usability and conversions.
• Support the implementation and optimization of the content strategy and site architecture in partnership with content creators and brand stakeholders.
• Ensure all content meets accessibility standards, is mobile-responsive, and supports multilingual needs as appropriate.
• Support SEO efforts, keyword strategy, and metadata optimization to increase search engine visibility.
• Monitor and analyze website traffic, engagement, and performance metrics using tools like Google Analytics and Google Search Console.
• Provide insights and recommendations to the Director and broader team to inform ongoing strategy and experimentation.
• Partner with the Marketing Analyst to report on KPIs and develop dashboards that track user behavior and campaign impact.
• Support donation and advocacy-related pages to maximize fundraising and policy impact through optimized user flows and messaging.
• Assist in the implementation of personalization and dynamic content strategies to tailor user experiences by audience.
• Help implement A/B testing, heatmapping, and user journey analysis to improve conversion rates and engagement across key landing pages.
• Work closely with the Director of Email & Website to align web initiatives with email, lifecycle marketing, social, and broader organizational goals.
• Coordinate with internal teams (Marketing, Advocacy, Programs, Fundraising) to ensure web content reflects current priorities and campaigns.
• Help manage relationships with web vendors and external contractors, ensuring timely, high-quality deliverables and adherence to budget.

Website Marketing Manager

Demand Marketing Manager

Field Marketing Manager

Marketing Manager – Manufacturers/Brands

Senior LifeCycle Marketing Manager

Web Marketing Manager