Retail Sales Director
Coca-Cola Canada Bottling Limited
full-time
Posted on:
Location Type: Office
Location: Bedford • New Hampshire • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $150,000 per year
Job Level
Lead
About the role
- Drive volume, revenue, and profit growth through a unified retail sales strategy across all channels.
- Align customer business plans with company priorities, brand strategies, and annual goals to maximize impact.
- Serve as senior contact for key retail partners, fostering alignment and joint value creation.
- Monitor category trends, shopper insights, and competition to inform strategy and identify growth opportunities.
- Lead, coach, and develop Key Account Managers to deliver excellence, strengthen relationships, and ensure consistency.
- Foster collaboration and alignment between Key Accounts and Sales Centers.
- Set expectations, assess performance, and provide coaching to support development and succession readiness.
- Drive sales, profit, and market share through disciplined pricing, promotions, and merchandising, guided by data and insights.
- Partner with Marketing, Finance, Supply Chain, and Operations to align on pricing, availability, and execution.
- Collaborate with KAMs and PRGM to manage budgets, spending, and funding while ensuring compliance and fiscal discipline.
- Oversee technology platforms including ASN, CAO, My Coke, Anaplan, Picos, and Photo Recognition.
- Represent the customer and channel voice across the organization to shape strategy and elevate retail execution.
- Requires overnight travel.
Requirements
- Bachelor’s degree in Business Administration, Marketing, or a related field preferred
- Minimum of 5 years of progressive sales leadership experience within the beverage or consumer packaged goods industry
- Demonstrated success managing multiple customer channels and leading cross-functional teams to exceed business goals
- Proven ability to develop and execute channel growth strategies that deliver sustainable results
- Strong leadership and team-building skills with the ability to motivate and inspire high performance
- Excellent communication, presentation, and negotiation skills with the ability to influence across all organizational levels
- Analytical and financially astute, capable of leveraging data and insights to guide strategic decisions.
Benefits
- 401K with Company Match
- Health Insurance starting Day 1
- Life Insurance
- Paid Time Off
- Employee Referral Bonuses
- Fitness Reimbursements
- Tuition Reimbursement
- Employee Discounts
- Scholarship Opportunities
- and so much more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
sales strategychannel growth strategiesdata analysisbudget managementpricing strategypromotionsmerchandisingperformance assessmentcoachingcross-functional team leadership
Soft skills
leadershipteam-buildingcommunicationpresentationnegotiationinfluencemotivationcollaborationstrategic thinkinganalytical skills
Certifications
Bachelor’s degree in Business AdministrationBachelor’s degree in Marketing