Marketing

• Create comprehensive plans for campaign execution, including timelines, budgets, and key milestones aligned to the audience and customer journey
• Create campaign roadmaps: Build and drive the vision for campaigns, ensuring they align with overall business and marketing goals
• Build and execute campaigns: Lead campaign execution, ensuring timely and effective delivery, heavily leaning in to roll up your sleeves, build, and execute across applicable marketing and sales channels
• Segment target audiences: Identify and segment target audiences to tailor campaign messaging and strategies effectively
• Optimize campaign performance: Monitor and measure the effectiveness of campaigns, making data-driven adjustments to enhance results
• Perform strategic customer and marketing analyses: Uncover high-potential customer segments and better understand their needs, identify new growth drivers or opportunities for improvement
• Create compelling content: develop engaging assets that resonate with our target audiences and drive engagement. Test asset performance and update content in line with learnings
• Leadership: Collaborate with internal teams and external partners to ensure cohesive campaign execution. Lead through influence to drive business outcomes. Manage one+ direct report
• Communicate campaign progress: Provide regular updates and reports to key stakeholders, ensuring alignment and transparency
• Stay innovative: Keep abreast of emerging trends and best practices in marketing, incorporating fresh ideas into campaigns

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