Cloudflare

Senior Director, Developer Messaging and Growth

Cloudflare

full-time

Posted on:

Location Type: Hybrid

Location: Austin • California, New York, Texas • 🇺🇸 United States

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Job Level

Senior

About the role

  • Lead product marketing for the developer platform, defining our narrative, messaging, and positioning across products such as Workers, Workers AI, R2, and Durable Objects.
  • Oversee product enablement and learning paths, including both internal training for sales and solution teams and external programs that help developers onboard and succeed.
  • Design and refine early signals and automated touchpoints inside the product to improve activation, engagement, and retention.
  • Partner with Product, Growth, and Developer Advocacy to align messaging, in product experiences, and lifecycle communications around key developer journeys.
  • Build a high performing team across product marketing, content, and growth operations that drives clarity and adoption at scale.
  • Use data to continuously improve, translating developer behavior and feedback into better messaging, education, and automated experiences.

Requirements

  • A strategic storyteller who can simplify complex technology into clear and inspiring narratives for developers.
  • Experienced in product marketing, developer growth, or ecosystem marketing within a high velocity technical environment.
  • Skilled at building structured enablement and education programs that drive confidence and adoption both internally and externally.
  • Analytical and product oriented, with a strong understanding of developer onboarding, activation metrics, and growth loops.
  • Energized by autonomy, ambiguity, and the opportunity to define a new motion at one of the most technically respected brands in the world.
Benefits
  • Medical/Rx Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible Spending Accounts
  • Commuter Spending Accounts
  • Fertility & Family Forming Benefits
  • On-demand mental health support and Employee Assistance Program
  • Global Travel Medical Insurance
  • Short and Long Term Disability Insurance
  • Life & Accident Insurance
  • 401(k) Retirement Savings Plan
  • Employee Stock Participation Plan
  • Flexible paid time off covering vacation and sick leave
  • Leave programs, including parental, pregnancy health, medical, and bereavement leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingdeveloper onboardingactivation metricsgrowth loopsenablement programseducation programsdata analysis
Soft skills
strategic storytellingsimplifying complex technologybuilding high performing teamsanalytical thinkingadaptabilitycommunication