Growth Marketing Lead – User Acquisition
Cineverse
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $175,000 - $250,000 per year
Job Level
Senior
About the role
- Own the Growth Engine Design and execute user acquisition strategy to scale MicroCo’s mobile video app audience.
- Architect Acquisition Funnels Develop and optimize multi-channel campaigns across paid, earned, and organic channels.
- Organizational Strategy and Cross-Functional Partnering Design and build team (over-time) that grows in relation to the business.
- Measure What Matters Define analytic requirements, KPIs and dashboards for CAC, LTV, ARPU, and retention.
- Balance Art and Algorithm Oversee creative strategy and testing frameworks blending performance rigor with storytelling craft.
- Orchestrate Agency & Platform Relationships Manage external partners and platform reps to ensure best-in-class execution.
- Build the System for Scale Partner with Product on Data to ensure data integrity across platform.
- Testing and Audience Development Lead early growth experiments, influencer seeding, and social amplification programs.
- Cross-Functional Marketing Functions Shape the brand narrative and visual identity across channels.
Requirements
- 10+ years in growth marketing, user acquisition, or performance marketing roles.
- Proven ability to stand up growth functions and scale in a fast-paced environment.
- Deep expertise in paid UA, attribution, and lifecycle marketing.
- Excellent leadership and team building skills.
- Strong analytical skills with experience in CAC/LTV modeling and ROAS optimization.
- Ability to balance data-driven rigor with creative storytelling.
- Exceptional communication skills; comfortable engaging with executives and external partners.
Benefits
- Competitive cash compensation
- Meaningful ownership in the company’s growth
- Potential performance-based bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
user acquisitiongrowth marketingperformance marketingpaid user acquisitionattributionlifecycle marketingCAC modelingLTV modelingROAS optimizationmulti-channel campaigns
Soft skills
leadershipteam buildinganalytical skillsdata-driven decision makingcreative storytellingcommunication skillscross-functional collaborationstrategic thinkingproblem solvingrelationship management