Cloud Engineer

• Manage and execute marketing campaigns within Salesforce Marketing Cloud, specifically targeting eCommerce customers.
• Create and maintain customer journeys using Automation Studio and Journey Builder.
• Conduct A/B testing and analyze campaign performance to continuously improve marketing strategies.
• Collaborate with cross-functional teams to develop and implement personalized marketing solutions.
• Generate reports and insights to track KPIs and inform strategic decisions.
• Stay informed about the latest marketing trends and best practices within the Salesforce ecosystem.

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