Director

• Develop and execute a comprehensive equipment and product strategy for the on-tap product category to drive growth and market differentiation
• Monitor industry trends, consumer preferences, and competitive landscapes to identify opportunities for product innovation
• Set clear objectives and key performance indicators (KPIs) for on-tap offerings, ensuring alignment with company goals
• Collaborate with customer facing teams to understand customer needs and consumer preferences and build in machine specifications
• Find, vet and onboard 3rd party firms to design and build innovative equipment systems
• Collaborate with production and R&D teams to create and refine on-tap products
• Establish machine standards for quality
• Partner with sustainability teams to integrate environmentally friendly practices into the on-tap product lifecycle
• Oversee the supply chain and distribution for on-tap dispensing machines
• Optimize operational efficiencies for retail team, including machine cleaning, storage, and maintenance
• Implement systems for tracking performance metrics like customer experience and usage
• Partner with marketing teams to craft compelling brand stories and promotional campaigns for on-tap products
• Train sales teams and distributors on the features, benefits, and unique selling points of on-tap beverages
• Act as the primary point of contact for key accounts and partners, addressing their needs and fostering long-term relationships
• Build strong relationships with key stakeholders, fostering collaboration and communication across departments

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