Performance Marketing

• Own the partnership between Global Marketing, Creative Agency, & Performance Marketing: Lead the cross-collaboration among Global Marketing, Creative, & Performance Marketing Teams to design campaign briefs and objectives.
• Manage Creative Operations: Oversee the creative development process from start to finish for Paid Social, focusing on both core and new product campaigns. Largely serving as a creative consult to our internal Creative agency for our new product campaign launches and owning Core asset production autonomously.
• Innovate with Fresh Ideas: Develop brand-consistent, skilfully written/designed content to drive sales, enhance brand awareness, and improve overall brand equity.
• Manage Editors: Manage 1-2 full-time editors, managing and organizing their projects, briefing storyboards, and providing consistent feedback for optimizations.
• Create and Capture Content: Generate new content to expand the asset library and coordinate with other departments, i.e., Digital, Social, and Creative agency teams. This will include designing and briefing shoots, as well as owning entire UGC campaigns.
• Stakeholder Management: Handle day-to-day stakeholder management and reporting with ease, including the CMO, Head of Creative, Director of Global Marketing, etc.
• Organize Resources: Maintain and update all 'Always-on' paid social resources across systems and trackers.
• Own Global Paid Social Creative Budget: Forecast and manage full-year budgets including editor costs, content needs (UGC, in-house shoots, usage rights, etc.).

Lead Paid Social Creative

EMEA Paid Media Director

Demand Generation Manager

Content Strategist – Paid Social, AI Video

Paid Media Lead

PPC Executive