Performance Marketing

• Partner with campaign and program managers to develop and implement testing strategies that drive innovation and performance improvement.
• Analyze campaign performance to identify opportunities for smarter resource allocation.
• Collaborate with analytics teams to refine segmentation models based on evolving donor behavior.
• Build and maintain forecasting models to guide campaign planning and risk management.
• Deliver regular performance reports and dashboards highlighting trends, risks, and opportunities.
• Work closely with Analytics, Strategy, Finance, and Creative teams to align Direct Response strategies with organizational goals.

Senior Advisor – Direct Response Performance Optimization

Campaign Manager, German Speaker

Paid Media Manager

Google Ads & SEO Manager

Performance Marketing Manager – Emerging Media, Channel Innovation

Paid Media Strategist