Product Marketing

• Develop self-service experiences by designing and maintaining product tours, gated demo environments, and (PLG) product-led growth workflows that enhance conversion and accelerate buyer education.
• Implement AI-powered outbound programs using tools like Clay and nReach to automate account research, data enrichment, and personalized outreach sequences in support of marketing pipeline goals.
• Integrate marketing systems by partnering with Marketing Operations and Revenue Systems to connect CRM, marketing automation, and enrichment tools, ensuring seamless campaign workflows from first touch to opportunity creation.
• Optimize conversion paths through analysis of user journeys across ads, landing pages, chatbots, and demos to identify drop-offs and improve overall conversion rates.
• Collaborate across teams, working closely with sales, product, product marketing, and brand and content marketing to translate campaign strategies into scalable workflows.
• Experiment and iterate by quickly prototyping new processes, measuring results, and refining approaches to boost speed-to-lead, lead quality, and pipeline efficiency.

GTM Engineer – Revenue Automation Specialist

Senior Product Marketing Manager

MES Recipe Author

Fractional Product Marketing Manager

Senior Director, Product Marketing

GTM Strategy Lead, Loans