Copywriter

• Collaborate with B2B Industry Marketers and instructional Subject Matter Experts (SMEs) to create B2B marketing copy for websites, campaigns, and digital channels, including short- and long-form content.
• Own end-to-end production of gated assets, collaborating with SMEs, Design, and B2B Industry Marketers.
• Develop and refine personalized activating content for account-based marketing (ABM) targets, including ads, nurture emails and landing pages.
• Script and edit content for multimedia projects such as podcasts and videos.
• Test and refine brand-owned content, including SEO-based landing pages, blogs, white papers, and case studies.

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