Manager

• Strategize with business stakeholders to solution Digital/web analytics plans based on customer journey/behavior, traffic acquisition, website performance and other important business KPI’s.
• Develop and maintain a clear product vision and roadmap for website tagging and analytics.
• Establish governance standards for tag implementation and data integrity.
• Drive requirements gathering, prioritization of efforts, and oversee deployment of tags via tag management systems.
• Conduct regular audits and quality assurance to ensure accurate data capture and compliance.
• Create and maintain documentation for tagging processes and standards.
• Train internal teams on tagging protocols and data collection best practices.
• Stay current on industry best practices, privacy regulations, and emerging technologies.

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