Product Marketing

• Providing product positioning and messaging that presents our product’s value proposition in a way that resonates and clearly articulates how we create value for our customers
• Conducting market intelligence to determine user and buyer personas, purchase motivators, competitive landscape intelligence, and use case scenarios
• Developing and executing innovative campaigns that drive product adoption, demand generation, and supports the retention of existing customers and the acquisition of new customers
• Assessing the effectiveness of the marketing campaigns on an ongoing basis, and scaling and/or modifying based on results
• Working closely with the Product Team to create relevant content - case studies (written and video), marketing videos, blog posts, fact sheets, product cards, webinars, etc.

Product Marketing Manager

Principal, Design – Manufacturing GTM Strategy

Director, Product Marketing

Director, Product Marketing

Product Marketing Manager