Marketing Operations Manager
Caterpillar Inc.
full-time
Posted on:
Location Type: Office
Location: Chicago • Illinois, North Carolina, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $156,000 - $234,000 per year
Job Level
Junior
Tech Stack
Cloud
About the role
- Own the creation, maintenance, and optimization of customer journeys in Salesforce Marketing Cloud.
- Standardize templates and workflows to reduce dealer burden and accelerate onboarding.
- Develop and manage segmentation strategies leveraging Caterpillar and dealer data.
- Coordinate with creative teams to deliver dealer-approved, brand-compliant content.
- Oversee campaign scheduling, dealer notifications, and performance reporting.
- Maintain documentation and playbooks for operational processes.
- Communicate with stakeholders and across related teams.
Requirements
- Bachelor’s degree in marketing, Business, or related field (master’s preferred) OR equivalent working experience
- Experience in marketing operations or digital marketing, with leadership experience.
- Proficiency in Salesforce Marketing Cloud and marketing automation platforms.
- Strong analytical, organizational, and project management skills.
Benefits
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement * These benefits also apply to part-time employees
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Salesforce Marketing Cloudmarketing automationsegmentation strategiescampaign schedulingperformance reporting
Soft skills
analytical skillsorganizational skillsproject managementcommunication skillsleadership experience
Certifications
Bachelor’s degreeMaster’s degree (preferred)