Paid Traffic Analyst
Casa do Fitness
full-time
Posted on:
Location Type: Hybrid
Location: São José dos Campos • 🇧🇷 Brazil
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Plan, execute, and optimize paid traffic campaigns across major advertising platforms (Meta, Google, YouTube, and LinkedIn).
- Define strategies, audience targeting, creatives, and remarketing flows.
- Manage multiple campaigns simultaneously with strong organization and daily performance monitoring.
- Perform comprehensive analyses using tools such as Google Analytics, Google Search Console, Data Studio, and other performance platforms.
- Analyze sales, inventory, and performance data to guide campaign management.
- Produce clear, visual, and consistent reports presenting insights, learnings, and recommended next steps.
- Monitor trends in digital marketing, e-commerce, and consumer behavior.
- Participate in monthly planning alongside the marketing and commercial teams.
- Work with the creative team on testing, producing, and continuously improving ads.
- Prepare scripts and briefs for creatives: images and videos.
- Write ad copy, ensuring alignment between strategy, messaging, and performance.
Requirements
- Availability for a hybrid work model in São José dos Campos, SP.
- Proven experience with paid traffic, performance marketing, digital marketing, and e-commerce.
- High level of organization, attention to detail, and self-management.
- Analytical ability to interpret metrics and support decision-making.
- Proficiency with metrics such as CPA, CPC, CTR, ROAS, and CAC.
- Experience with Meta Ads, Google Ads, and YouTube Ads.
- Certifications in advertising platforms are a plus.
- Knowledge of the fitness, wellness, or sports market is considered an advantage.
Benefits
- Medical and Dental Plan - Bradesco
- Flash Card - Flexible benefit (transportation and meal);
- Fitness Incentive - Wellhub (formerly Gympass);
- Birthday day off;
- Partnership with SESC;
- Life insurance.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid trafficperformance marketingdigital marketinge-commerceCPACPCCTRROASCACad copywriting
Soft skills
organizationattention to detailself-managementanalytical abilitycommunication
Certifications
advertising platform certifications