Marketing Analyst

• Partner with internal stakeholders to design and execute direct-to-consumer direct mail campaigns to drive best-in-class response and conversion rates.
• Develop and maintain testing roadmaps across creative, segmentation, and other strategies.
• Partner with data and engineering teams to refine audience targeting and campaign measurement.
• Coordinate with vendors, including data providers, credit bureaus, and print/mail houses, to ensure flawless and timely execution.
• Build automated tools and processes for campaign setup, performance tracking, and post-campaign analysis.
• Track and analyze campaign performance metrics such as response, conversion, and ROI.
• Manage weekly and monthly performance projections and update forecasts accordingly.
• Identify trends, anomalies, and optimization opportunities to improve campaign efficiency and profitability.
• Partner with internal teams and external vendors to align goals, timelines, and deliverables.
• Present campaign results and recommendations to marketing leadership and cross-functional partners.
• Translate complex data insights into actionable, easily digestible narratives for diverse audiences.

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