Senior Product Marketing Manager, Student Writing
Career Developers, Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $97,477 - $180,514 per year
Job Level
Senior
Tech Stack
Go
About the role
- Analyze the global education market to identify target segments in support of a Go to Market (GTM) strategy.
- Craft core product positioning and messaging that resonates with the market and key buyer and user personas.
- Partner with Corporate Marketing to drive and uplevel company and product messaging reflecting the value this new offering brings to the portfolio.
- Partner with Product Management to position, price, and launch the new product aligned with market dynamics and customer needs.
- Design and deliver training & resources that empower Turnitin’s global Sales team to speak to how the product solves customer problems brought about by the emergence and use of generative AI writing tools.
- Lead the development of compelling assets that communicate the product's unique value and support lead generation and customer retention efforts.
- Serve as an advocate for our customers’ needs and partner with Product Management to ensure that solutions effectively deliver value.
- Collaborate with the Digital Demand and Customer Success teams to communicate key product upsell and update messages to Turnitin's customers.
- Partner with Global Marketing to understand regional markets and localize Turnitin’s value propositions accordingly.
- Lead strategic projects including a major GTM launch, and effectively manage stakeholder alignment and deliverables to meet goals and deadlines.
- Surface organizational blockers to introducing the new product to market and propose solutions.
- Present GTM launch strategy, messaging, key success factors and risks to an internal leadership audience.
Requirements
- 8+ years Product Marketing or Product Management experience
- Bachelor's degree or equivalent experience
- Excellent written and oral communication skills
- Strong knowledge of the education technology ecosystem
- Strong knowledge of education buyers and buying process
- Expert knowledge of consultative selling / solution selling and cross-selling methodologies
- Strong knowledge of growth marketing best practices
- Master's degree in a technology discipline, business, or other related
- Having worked in a role in education
- Product marketing industry certifications
- A SaaS background
- Having worked with a global customer base
- Strong knowledge of CRM and sales enablement technologies, such as SalesForce
Benefits
- Health Care Coverage*
- Tuition Reimbursement*
- Competitive Paid Time Off
- 4 Self-Care Days per year
- National Holidays*
- 2 Founder Days + Juneteenth Observed
- Paid Volunteer Time*
- Charitable contribution match*
- Monthly Wellness Reimbursement/Home Office Equipment*
- Access to Modern Health
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Product MarketingProduct ManagementConsultative SellingSolution SellingCross-SellingGrowth MarketingGTM StrategyMarket PositioningMessagingTraining Development
Soft skills
CommunicationCollaborationLeadershipStakeholder ManagementProblem SolvingAdvocacyStrategic ThinkingOrganizational SkillsCustomer FocusPresentation Skills
Certifications
Product Marketing Certifications