Account Based Marketing Manager, German Speaking
Career Developers, Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Design and execute 1:1 and 1:few ABM programs that align to sales goals and influence decision-makers across the buyer’s journey.
- Oversee account selection, account research, and planning, as well as orchestration across multiple marketing channels (like email, website, personalized advertising, intent data, and virtual events).
- Define buyer personas within accounts, crafting messages that align to persona challenges and expected business outcomes.
- Coach and align stakeholders across Marketing, Sales Development, and Sales to execute on integrated account activation plans.
- Partner with content teams to provide campaign customization and tailored thought leadership.
- Monitor key performance indicators for ABM programs across multiple tactics and ensure continuous improvement and effectiveness of prospecting and marketing tactics.
Requirements
- Must be speaking German fluently and have excellent writing skills in German
- Proven track record of managing integrated B2B marketing campaigns using tactics that include webinars, digital advertising, and social media
- Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture and engage
- Excellent project management skills
- A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams
- Experience in a high-tech B2B demand generation or sales supporting marketing role preferred
- Experience in the HR or recruiting technology space preferred
- Candidates must be bilingual in English and German and be located in Germany, France, UK, or Poland.
Benefits
- competitive salaries
- generous equity
- collaborative, diverse, and remote-friendly work environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
ABM programsB2B marketing campaignsdigital advertisingwebinarssocial mediaproject managementbuyer personascampaign customizationkey performance indicatorsmarketing communication strategies
Soft skills
fluent in Germanexcellent writing skills in Germancollaborative environmentrelationship buildingteam playercoachingstakeholder alignmentcontinuous improvementinfluence decision-makersplanning