Senior Content Marketing Manager
Method Financial
Go
Senior Content Marketing Manager
CaptivateIQ
full-time
Posted on:
Location Type: Hybrid
Location: Austin • North Carolina, Tennessee, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $1,620,000 per year
Job Level
Senior
About the role
- Build and continuously evolve a company‑wide content strategy aligned to growth priorities, target segments, and the buyer journey, translating strategy into clear editorial roadmaps and channel plans.
- Own and manage integrated content and social calendars, ensuring the right mix of campaigns, thought leadership, product narratives, customer stories, and lifecycle content are planned, produced, and shipped on time.
- Own the organic brand awareness motion via social: define content pillars and social voice, executive social and employee advocacy programs, channel‑specific formats, and trend/reactive content guidelines.
- Partner with customers and subject matter experts (SMEs) to develop unique points of view on the market, shaping signature assets such as category narratives, executive bylines, long‑form guides, research reports, and event keynotes.
- Lead the development of cornerstone content and atomize it across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events to maximize reach and ROI.
- Establish an editorial governance model including voice and tone, messaging guardrails, briefing templates, and QA standards to ensure clarity, consistency, and brand integrity.
- Collaborate with Product Marketing, Growth, Comms, Field, and Sales to align content with launches, demand programs, events, and enablement needs, setting clear briefs and success metrics.
- Use SEO and audience insights to inform topics and formats, build content clusters, and improve discoverability and conversion across web and owned channels.
- Instrument content analytics and reporting (traffic, engagement, SERP, backlinks, MQLs, influenced pipeline, social share of voice), translating insights into an experimentation roadmap.
- Coordinate external partners (agencies and freelancers) with clear briefs, SLAs, and editorial standards to scale production as needed.
- Drive operational excellence across intake, prioritization, production workflows, and reviews, improving speed‑to‑publish and content quality.
Requirements
- 7–10 years of B2B content experience with a track record of building programs that drive measurable impact across awareness and demand.
- Deep experience collaborating with executives, customers, and SMEs to produce differentiated market-shaping thought leadership and category narratives.
- Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy, and social listening/engagement.
- Strong editorial judgment and storytelling skills with the ability to translate complex concepts into simple, compelling narratives.
- Proficiency with SEO, content analytics, and experimentation to prioritize topics, optimize distribution, and demonstrate ROI.
- Hands‑on writing and editing skills across long‑form, short‑form, and multimedia formats; comfortable giving and receiving editorial feedback.
- Experience coordinating external partners and vendors, including budgeting and capacity planning for outsourced work.
- Familiarity with tools such as CMS platforms, SEO suites, analytics, social scheduling and listening, project management, and marketing automation.
- Bonus: Experience in B2B SaaS for revenue operations, sales performance, finance, or compensation; executive ghostwriting; original research programs.
Benefits
- (US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents
- Flexible vacation days and quarterly mental health days so you can recharge
- Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
- One time work from home stipend & annual stipends for professional development and caretaking
- Virtual team lunches to keep you connected
- (US-ONLY) 401k plan to participate in and save towards the future
- Newest Apple products to help you do your best work
- Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content strategySEOcontent analyticswritingeditingstorytellingcampaign managementcontent productiondata analysisB2B marketing
Soft skills
collaborationeditorial judgmentcommunicationleadershiporganizational skillscreativitystrategic thinkingadaptabilityfeedback receptionproject management
