Performance Marketing

• Partner with channel team for planning and implementation of Meta campaigns on Facebook and Instagram, following outlined process and flagging areas for potential process improvements
• Scope future tests with Meta team and channel team, thinking through the highest leverage ways to structure tests to achieve most valuable results, including: creative testing, audience testing, new placements, etc.
• Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute Meta strategies end to end
• Partner with QA associate to maintain platform documentation, plan launch timings, and ensure following well managed processes
• Create creative briefs to support upcoming tests and maintain channel creative library
• Solid understanding of performance marketing, conversions, and online customer acquisition
• Ability to work with high-performing teammates, as well as partners across the enterprise
• Comfortable working with large data sets in Excel / Google Sheets + familiarity with common performance marketing metrics
• Strong ability to create presentations and clearly communicate through powerpoint/Google slides

Senior Marketing Associate – Social, U.S. Card Performance Marketing

Demand Generation Manager

Paid Media Strategist