Senior Manager, Affiliate Marketing Operations, Relationship Management, Compliance
Capital One
full-time
Posted on:
Location Type: Office
Location: McLean • Virginia • 🇺🇸 United States
Visit company websiteSalary
💰 $155,300 - $194,900 per year
Job Level
Senior
About the role
- Oversee Capital One’s portfolio of more than 20+ affiliates, developing and managing relationships with these partners.
- Serve as the central point of contact from Capital One with the different affiliate partners, owning the broader communication strategy.
- Hold regular meetings and manage email communication to keep affiliate partners apprised of product and intent changes.
- Track down answers to any ad hoc questions our business partners or affiliate partners have.
- Attend and meet with partners at key industry conferences.
- Provide regular feedback to affiliate partners on things that are going well and areas of improvement.
- Manage contractual terms with individual affiliate partners.
- Continuously monitor performance and market/industry/competitive trends in order to make recommendations for how to optimize partnerships and drive the most business value through different affiliate partners.
- Oversee the team in managing payout changes with affiliate partners and managing an allow list which directs which product(s) we market with different affiliate partners.
- Research, recruit and onboard new affiliate partners to the program.
- Onboard new products with existing affiliate partners.
- Manage bi-annual process to review affiliate performance and offboard any identified partners.
- Put together and manage roadmaps for our different affiliates.
- Support technical integrations as needed between affiliate partners and Capital One.
- Manage the creative development process either (1) acting as a creative consultant to our affiliate partners as they design advertising on our behalf and reviewing the content through our legal review process, or (2) partnering with our internal creative team/agencies to develop ads to place on affiliate sites, in affiliate emails, etc.
- Ensure affiliate partners meet all compliance requirements effectively managing risk for Capital One.
- Conduct monthly audits of the work our vendor, Impact, is doing on our behalf to spot check for accuracy.
- Oversee the legal review process for content produced by affiliates.
- Maintain a complete and accurate list of monetized URLs at all times.
- Complete ongoing monitoring and reporting to ensure affiliates are meeting our compliance requirements and liaising with risk to document and remediate any issues as necessary.
- Manage the relationship with our third party vendor, Impact, helping to influence their platform roadmap.
- Work closely with internal partners from the business team, data, tech, Brand, PR, legal, ESM, risk, etc. to manage affiliate marketing strategy.
- Liaise with our PR team to align on communication strategy with affiliate partners.
- Liaise with our data partners that support the underlying infrastructure for the performance feedback loop to affiliate partners or invoice reconciliation support.
- Responsible for overseeing budget management process ensuring affiliate partners are paid accurately each month.
- Ensure the team is appropriately documenting processes to be well managed and continuously seek to automate/streamline processes to make the team more efficient.
Requirements
- Bachelors’ degree or Military experience
- At least 3 years of experience managing people
- At least 4 years of experience in Affiliate Marketing
- At least 8 years of experience in digital acquisition marketing and paid media
- At least 5 years of experience managing people (preferred)
- At least 8 years of experience in Affiliate Marketing overseeing high volume and multi-million dollar marketing budgets (preferred)
- At least 3 years of experience with marketing analytics and optimization (preferred)
- At least 2 years of experience in project management (preferred)
- At least 2 years of experience using Impact (preferred)
Benefits
- Health insurance
- 401(k) matching
- Performance based incentive compensation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
affiliate marketingdigital acquisition marketingpaid mediamarketing analyticsoptimizationproject managementbudget managementcontract managementperformance monitoringcreative development
Soft skills
relationship managementcommunication strategyteam managementproblem-solvingfeedback provisionprocess documentationautomationstreamliningcollaborationrisk management
Certifications
Bachelor's degreeMilitary experience