Canary Technologies

Customer Marketing Manager

Canary Technologies

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $115,000 - $155,000 per year

Job Level

Mid-LevelSenior

About the role

  • The Customer Marketing Manager at Canary will be responsible for driving customer expansion (cross-sell), advocacy and retention within our existing customer base.
  • This role is critical for expanding and maximizing Customer Lifetime Value (CLV).
  • You will own the strategy and execution of multi-channel lifecycle campaigns, including in-product communications, digital channels and email.
  • The role will also have a strong emphasis on creating efficient sales-marketing motions within the Customer Success (CS), Sales Development Representatives (SDR), and Account Executives (AE) teams.
  • This is a pivotal role for a data-driven marketer who excels at creating personalized customer journeys and collaborating across departments.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, English or a related field.
  • 5+ years of progressive experience in marketing, with a minimum of 2 years specifically in Customer Marketing or Lifecycle Marketing preferably in a B2B SaaS environment.
  • Hospitality Tech experience is a strong bonus.
  • Proven experience designing and executing cross-sell campaigns with measurable revenue impact.
  • Demonstrated success working with Customer Success, Sales (SDRs/AEs), and Product teams to create integrated go-to-market motions.
  • Deep familiarity with multi-channel execution, including with marketing tools (e.g. Marketo, Salesforce, LinkedIn, Meta) as well as digital tools.
  • Analytical mindset with a proven ability to measure campaign performance, derive insights from customer data (usage, retention, CLV), and iterate based on results.
  • Excellent copywriting skills, with the ability to write clear, persuasive, customer-facing communications.
Benefits
  • Canary Days: As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off.
  • Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals.
  • Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.
  • Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so. Spend time working with the team in their office, and use the rest of your time exploring a new city!
  • Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
customer marketinglifecycle marketingcross-sell campaignscampaign performance measurementdata analysiscopywriting
Soft skills
collaborationcommunicationstrategic thinkinganalytical mindset
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in BusinessBachelor's degree in English