Brand Manager

• Own Product Launches: Oversee go-to-market strategies for new products - from positioning, messaging, and packaging to retail rollout - ensuring every touchpoint builds brand equity and drives demand.
• Shape Brand Strategy & Annual Planning: Own the annual brand marketing calendar in partnership with the VP, Marketing – guiding campaigns and go-to-market strategies that ladder up to company objectives and business growth.
• Protect & Evolve Brand Voice: Champion our brand story, voice, and tone across all channels, ensuring consistency, creativity, and emotional connection with our audience.
• Drive Integrated Campaigns: Partner cross-functionally with creative, eCommerce, product, ops and retail teams to conceptualize, plan and launch omni-channel campaigns that resonate with our target audiences and deliver results.
• Champion Insights & Performance: Partner with the growth marketing team to review campaign performance, extract actionable insights, and continuously refine strategies for greater impact.
• Inspire Impactful Storytelling: Partner with and coach our Associate Marketing Managers to dream up and deliver breakthrough campaigns - from big ideas and bold creative to content that shows up powerfully across paid, email, social, web, and retail.
• Elevate Our Social Game: Collaborate with the social and content team to shape strategies that grow our community, deepen engagement, and make our brand part of the daily conversation for dog lovers everywhere.
• Bring the Brand to Life IRL: Guide the team in creating standout retail moments - from seasonal sell-in, in-store POP and displays, to in-store experiences that connect our brand our retail partners’ shoppers in meaningful ways.
• Amplify Our Story: Lead the charge on PR, partnerships, and influencer initiatives, empowering the team to build buzz, spark conversation, and expand our reach to new audiences.
• Lead, Coach & Inspire the Team: Manage and mentor a team of three Associate Marketing Managers across product marketing, content, and social — fostering creativity, accountability, and strong execution.

Senior Manager, Brand Marketing

Director, Brand Marketing – Brand Management

Manager – Brand Marketing

Director, Brand Marketing