Buyers Edge Platform

Event Marketing Technology – Analytics Specialist

Buyers Edge Platform

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

JuniorMid-Level

About the role

  • Build, design, and send all event-related emails (invitations, confirmations, reminders, post-event follow-ups, tradeshow promotional campaigns) in the company’s marketing automation platform (pardot).
  • Create and manage event registration sites, landing pages, and forms in Cvent (or similar tools).
  • Manage lead capture tools (e.g., Captello), ensuring proper setup, testing, and seamless integration with CRM/marketing systems.
  • Maintain brand standards, accuracy, and timely delivery across all digital event assets.
  • Track and report KPIs across all event activities (registrations, check-ins, engagement, lead capture, pipeline impact, ROI).
  • Consolidate data into clear, executive-facing dashboards and post-event reports.
  • Provide actionable insights and recommendations to improve event effectiveness and ROI.
  • Ensure event data is accurately synced with CRM and broader marketing systems.
  • Act as the primary liaison between the Events Team and Digital Marketing, ensuring event priorities are translated into digital deliverables.
  • Attend weekly Events Team meetings to align on timelines and deliverables.
  • Communicate campaign timelines and manage own output of Digital Marketing work assignments with minimal oversight.
  • Document and maintain SOPs for event tech setup, email campaigns, and reporting processes.
  • Partner with event leadership to evaluate event performance and recommend improvements.
  • Identify opportunities to streamline processes, improve reporting accuracy, and increase event ROI visibility.
  • Stay current on event marketing technology trends and recommend new tools or practices.
  • Manage the relationship with tech vendors to ensure usage aligns with contract/budget.

Requirements

  • 2–5 years of experience in event marketing technology, digital marketing operations, or marketing automation.
  • Proficiency with Cvent (required), Captello (or other lead retrieval platforms), and email/marketing automation platforms (Pardot) and Salesforce.
  • Strong experience building and executing email campaigns.
  • Analytical mindset with proven ability to track, report, and present ROI metrics.
  • Excellent communication skills with the ability to work cross-functionally.
  • Strong organizational skills; able to manage multiple projects simultaneously with attention to detail.
Benefits
  • Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match.
  • Grow with us. Enjoy strong training, development, and competitive pay.
  • Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
event marketing technologydigital marketing operationsmarketing automationemail campaignsdata analysisKPI trackingreportingdashboard creationlead captureprocess improvement
Soft skills
communicationorganizational skillsattention to detailcross-functional collaborationanalytical mindsetproject managementrecommendation skillsliaison abilitiestime managementproblem-solving