Head of Content Marketing
Buxton Resources
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $135,000 - $150,000 per year
Job Level
Lead
About the role
- Develop and execute a holistic content marketing strategy that aligns with company goals and targets key audiences.
- Lead, inspire, and manage the content team to deliver high-quality, engaging, and relevant content across multiple channels, including website, collateral, blogs, social media, events, and more.
- Champion the creation of authentic thought leadership content that demonstrates Audiense’s expertise and relevance in audience intelligence, ensuring the company is recognized as a trusted authority within the market.
- Ensure that all content assets are effectively atomized and repurposed across multiple formats and channels to maximize their value and reach.
- Collaborate closely with channel marketing, customer marketing, demand generation, website design, events, sales, product teams, and internal subject matter experts to ensure content consistency and alignment with business objectives.
- Use data and analytics to measure content performance, optimize campaigns, and identify new opportunities for audience engagement and growth.
- Oversee and communicate the editorial calendar to ensure the timely delivery of content assets that reflect our brand voice and messaging.
- Stay informed about industry trends, audience insights, and emerging content formats to keep our strategy innovative and effective.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- At least 7 years of proven experience in content marketing, strategy, or a similar leadership role, ideally within marketing solutions or data/analytics-driven organizations.
- Strong leadership, project management, and communication skills.
- Demonstrated ability to collaborate cross-functionally and drive results in a fast-paced, evolving environment.
- Possess excellent knowledge of how content is utilized within modern marketing and growth teams, with a particular focus on leveraging various channels and social media platforms to drive effective growth strategies and measurable business outcomes.
- Expertise in leveraging analytics and audience insights to inform content decisions.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content marketingcontent strategydata analyticsaudience intelligencecontent optimizationcampaign measurementthought leadershipcontent repurposingeditorial calendar managementcross-functional collaboration
Soft skills
leadershipproject managementcommunicationcollaborationadaptabilitycreativitystrategic thinkingproblem-solvinginspirationresults-driven
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Journalism