Marketing

• Manage data, analytics, and reporting workflows for paid media campaigns, including audience management, reporting dashboard setup, QA, and troubleshooting for our largest and most complex clients.
• Create reporting and analytics POV, infrastructure, and processes for data spanning ad delivery, site traffic, offline events, and purchase behavior
• Support Reach and Frequency reporting product through incremental changes to methodology, assumption, and data sources (primarily ADH).
• Build reporting templates and data flows to empower Buyers and Planners to produce regular internal and external reports.
• Create and maintain both internal optimization dashboards and executive client dashboards. Work with Media Planners, Buyers, and the Data Science team to automate and streamline data-related tasks
• Set and measure agency-wide benchmarks for quality, accuracy, and performance across ad delivery and 1P / 3P data. Consistently evaluate targeting and measurement partners, and make recommendations for improvement
• Drive advanced analytics (e.g. MTA, MMM) theory and implementation across clients. Use analytics to bridge the gap in measuring paid, owned, and earned efforts (e.g. impact of an ad campaign on social conversation)
• Establish in-depth knowledge of the AdTech ecosystem and BPI’s AdTech stack while assisting in vendor managing and implementation.
• Oversee the management of the Marketing Analytics team through direct management of Marketing Analytics Managers and Analysts

Supervisor, Marketing Analytics

Customer Lifecycle & Retention Marketing Manager

Vice President, B2B Marketing

Director, Partner Marketing

Regional Manager, Retail Marketing

ComicArts Design Intern