Banking Operations Analyst
Broadridge
Global Web Operations Manager
Broadridge
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $135,000 per year
Job Level
Mid-LevelSenior
About the role
- Partner with members across Marketing – including COEs and segment marketing teams, analytics, and lead generation – to evolve broadridge.com, our regional websites, and microsites
- Serve as a web experience expert and advisor, guiding the quality and effectiveness of landing page experiences
- Manage the backlog of web requests and enhancements with disciplined Agile best practices
- Apply new SEO tactics, through experimentation and best practices, to improve our presence in both traditional and AI search engines, analyze the data, create case studies, and develop best practice guides to scale our overall search program
- Implement improvements to our global web operations using data, AI, automation tools, and other creative ideas
- Help enforce our website and brand guidelines, in balance with usability best practices, using data to help guide decisions
- Ensure our websites comply with privacy, security, and accessibility requirements
- Optimize site performance, conversion paths, and lead flow through carefully planned and structured experimentation (A/B and multivariate testing)
- Develop workflow documentation, playbooks, and training materials to build awareness of website best practices and process improvements.
Requirements
- 6+ years in web operations, digital marketing, or related technical marketing roles
- Demonstrated experience owning enterprise-grade websites and delivering measurable business impact
- Strong B2B marketing background with a record of driving KPIs via web experiences
- Expertise with modern CMS platforms, component-based design systems, and troubleshooting technical issues that emerge on websites (e.g., HTML, CSS, JS, SSL certs, domains)
- Experience with website migrations and retirements, and platform changes
- Proficiency with analytics and tracking tools (e.g., GA4, GTM, Power BI), and experimentation tools (e.g., Optimizely, VWO)
- Full understanding of site performance, accessibility, security, and privacy standards
- Proven experience optimizing websites for search (organic and paid), LLMs, and AI
- Excellent communication, stakeholder management, and influence across technical and non-technical teams and across global teams
- Bachelor’s degree in Marketing, Information Systems, Computer Science, or related field preferred
Benefits
- Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOA/B testingmultivariate testingHTMLCSSJavaScriptanalyticstrackingwebsite optimizationcomponent-based design
Soft skills
communicationstakeholder managementinfluencecollaborationproblem-solvingcreativitydata analysistrainingdocumentationguidance
