Global Partner Activation – Commercial Customer Marketing Leader
Broadcom
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Utah • 🇺🇸 United States
Visit company websiteSalary
💰 $106,900 - $190,000 per year
Job Level
Senior
About the role
- Lead a team of Regional Partner Activation Managers and the development and execution of global partner sales, adoption, enablement and marketing programs across resell, distribution, and services partners
- Drive awareness and adoption of VCF through scalable co-marketing, demand generation, and GTM activation motions
- Own the global commercial segment marketing strategy, including segmentation, buyer insights, messaging, and multi-touch nurture journeys
- Create and operationalize global sales plays for commercial and partner routes to market
- Support annual partner business plans and quarterly business reviews with strategic focus partners
- Work closely with Global Partner Programs, Partner Sales, Commercial Sales leadership, BU PnP, and Partner Ops to ensure program alignment
Requirements
- Bachelor's degree preferred
- Relevant year's experience in lieu of a degree may be considered
- 12+ years in partner sales, marketing, customer programs, demand generation and/or GTM leadership in enterprise technology
- Deep understanding of partner ecosystems, distribution, Enterprise & Commercial customer segments, adoption & consumption services and customer success motions
- Experience building sales plays, enablement frameworks, and campaign strategy
- Strong field-facing communication skills; able to engage executives at partners and internal stakeholders
- Ability to translate complex technology strategy into clear, compelling marketing narratives
- Highly analytical, metrics-driven, and able to manage global programs across multiple regions
Benefits
- Medical, dental and vision plans
- 401(K) participation including company matching
- Employee Stock Purchase Program (ESPP)
- Employee Assistance Program (EAP)
- Company paid holidays
- Paid sick leave and vacation time
- Paid Family Leave and other leaves of absence
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
partner salesdemand generationGTM strategysales playsenablement frameworkscampaign strategymarketing programsbuyer insightsmulti-touch nurture journeyscustomer success
Soft skills
communication skillsanalytical skillsleadershipstrategic focusengagementcollaborationstorytellingmetrics-drivenoperationalizationrelationship management
Certifications
Bachelor's degree