Manager

• Build thoughtful audience strategies based on client objectives, vertical insights, and platform capabilities.
• Leverage first-party data, context signals, predictive/AI models, and audience taxonomies to construct high-value segments.
• Support Client Services and Sales with audience recommendations and strategic rationale for proposals.
• Monitor live campaign delivery and adjust audiences models to improve KPIs (AQ, QVR, Rx Lift, etc.).
• Provide optimization recommendations that align audience selection with creative, inventory, and channel strategies.
• Identify performance drivers (audience quality, targeting breadth, frequency, supply diversity, etc.) and adjust strategies accordingly.
• Run or support audience-level tests (e.g., audience A/B, creative-to-audience fit tests, incremental value tests).
• Work with Data Science to share qualitative feedback on audience performance or model behavior.
• Partner with Product on new targeting features, audience workflows, or enhancements to audience-building tools.
• Collaborate closely with Client Services to align on KPIs, provide optimization strategies, and communicate audience-driven impact.

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