BPM-PR Firm

Marketing Manager

BPM-PR Firm

full-time

Posted on:

Location Type: Remote

Location: Remote • Alabama, Alaska, Arizona, California, Colorado, Connecticut, Florida, Hawaii, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming • 🇺🇸 United States

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Salary

💰 $65,000 - $100,000 per year

Job Level

SeniorLead

About the role

  • Develop Marketing Strategies: Collaborate with the leadership team to create comprehensive marketing plans aligned with the company's goals and objectives.
  • Brand Management: Maintain and enhance the agency's brand image through consistent messaging, visual identity, and communication strategies.
  • Content Creation: Work with teams, approve & or produce engaging content for marketing collateral, including website copy, blog posts, social media content, case studies, and more.
  • Digital Marketing: Oversee digital marketing efforts, including SEO, SEM, email marketing, social media management, and online advertising campaigns.
  • Client Acquisition: Identify and pursue opportunities to attract new clients through targeted marketing initiatives and lead generation tactics.
  • Campaign Execution: Coordinate the execution of marketing campaigns, ensuring timely delivery and alignment with project objectives and client expectations.
  • Market Research: Conduct market research and competitive analysis to identify industry trends, opportunities, and potential areas for growth.
  • Analytics and Reporting: Monitor the performance of marketing initiatives, track key metrics, and provide regular reports to evaluate effectiveness and inform decision-making.
  • Manage Advertising Teams and Campaigns: Lead and oversee advertising teams and campaigns, including LinkedIn advertising, outside advertising, PPC, and additional recommendations.
  • Collaboration: Work closely with internal teams, including sales, creative professionals, and PR specialists, to integrate marketing efforts and deliver cohesive client solutions.
  • Budget Management: Manage the marketing budget effectively, allocating resources efficiently to maximize ROI and achieve strategic objectives.
  • Source and Manage Social Media Team: Recruit, train, and manage a team of social media specialists responsible for creating and curating content, engaging with followers, and implementing social media strategies across various platforms.
  • Social Media Strategy: Develop and implement social media strategies to increase brand awareness, drive engagement, and generate leads, ensuring consistency with overall marketing objectives.
  • Content Calendar: Create and maintain a content calendar for each quarter outlining key themes, campaigns, and promotional activities to ensure a consistent marketing schedule.
  • Approve Weekly Social Media Campaigns: Review and approve weekly social media campaigns proposed by the social media team, providing feedback and guidance to ensure alignment with brand messaging and marketing objectives.
  • Manage and Create Branding Guidelines: Develop and maintain comprehensive branding guidelines that encompass visual identity, tone of voice, messaging, and brand positioning.
  • Manage Advertising and PPC Teams: Lead and oversee advertising and PPC teams, ensuring the development and execution of effective paid advertising strategies to drive traffic, leads, and conversions.

Requirements

  • Bachelor's degree in Marketing, Communications, or related field (Master's degree preferred)
  • Proven experience (7+ years) in marketing, preferably within the PR or advertising industry
  • Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, email marketing, PPC advertising, and analytics platforms
  • Excellent written and verbal communication skills, with the ability to craft compelling content and articulate ideas effectively
  • Strategic thinker with a creative mindset and the ability to develop innovative marketing strategies
  • Analytical mindset with the ability to interpret data, generate insights, and optimize campaigns for performance
  • Strong project management skills with the ability to multitask, prioritize, and meet deadlines in a fast-paced environment
  • Proficiency in marketing software and tools (e.g., HubSpot, Google Analytics, Adobe Creative Suite) is a plus
  • Demonstrated leadership abilities and the capacity to collaborate effectively with cross-functional teams
Benefits
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Training & development
  • Vision insurance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingSEOSEMemail marketingsocial media managementPPC advertisinganalyticscontent creationmarket researchcampaign execution
Soft skills
communication skillsstrategic thinkingcreativityanalytical mindsetproject managementmultitaskingprioritizationleadershipcollaborationfeedback
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsMaster's degree in Marketing (preferred)