Marketing

• Lead the U.S. marketing strategy, aligned to Castrol’s global ambition and Americas business priorities, with a clear omnichannel and customer-centric approach.
• Drive brand positioning, creative excellence, and integrated storytelling that builds trust, connection, and differentiation across all channels.
• Develop high-impact sponsorships and partnerships (NBA, WNBA, motorsport) that deliver cultural relevance and commercial outcomes.
• Create a modern media and digital strategy that maximizes reach, efficiency, and conversion across paid, owned, and earned channels, including e-commerce and retail media.
• Oversee innovation launches, go-to-market execution, and portfolio strategy with compelling claims, storytelling, and lifecycle management to grow margin, share, and brand strength.
• Activate commercial and channel strategies with major retailers, workshops, and B2B customers through integrated ATL/BTL, omnichannel campaigns, and customer segmentation insights.
• Optimize performance marketing, consumer insights, market research, and data-led targeting to improve ROI and marketing effectiveness.
• Set U.S. pricing strategy and value setting, in partnership with Global Pricing, to support GtN delivery and financial performance.
• Lead a diverse, high-performing marketing organization — including ~5 direct reports — with strong brand, digital, and commercial capability.

VP Marketing

Lead, Solutions Marketing

Senior Manager, Marketing Planning and Strategy

Enterprise Field Marketing Manager

Marketing Manager

Senior Marketing Associate