Product Marketing

• Your mission: build and scale our midmarket acquisition engine by combining automation, AI and growth marketing to generate a qualified, measurable and scalable pipeline.
• Define and execute the ABM and multichannel outbound strategy (email, LinkedIn, Paid, retargeting) to target the right midmarket accounts.
• Build automation workflows (n8n, Zapier, AI agents…) to industrialize lead generation and nurturing.
• Identify and activate new AI / growth channels (smart scraping, data enrichment, automatic personalization, video AI…).
• Orchestrate and optimize nurturing workflows in HubSpot to accelerate MQL to SQL conversion.
• Manage and improve B2B Paid campaigns (LinkedIn Ads, Google Ads, etc.) with close monitoring of performance and ROI.
• Collaborate with Sales, PMM and RevOps teams to align targets, messaging and priorities.
• Analyze data and intent signals to identify the best opportunities and optimize the MQL→SQL→ARR funnel.
• Document, measure and scale experiments that have impact.
• Ensure the consistency and performance of the midmarket acquisition engine end-to-end from targeting to conversion.

Growth – GTM Manager

AI Product Marketing Manager