Manager

• Create and publish performance reports that track core KPIs (such as AOV, CVR, CAC, ROAS).
• Maintain existing dashboards/reporting, identify and implement areas for improvement
• Identify where the gaps in data are and work in conjunction with the Data team to push through key blockers and improve analytics infrastructure
• Be an expert and key point of support for cross-functional partners on relevant platforms (looker, shopify, mixpanel etc.)
• Build and maintain strong independent relationships with key internal stakeholders (i.e. E-Comm, Performance Marketing, CX/Loyalty and Product team leads) to ensure effective communication and collaboration.
• Regularly update stakeholders on project progress, insights, and strategic recommendations
• Establish yourself as the thought leader for key cross-functional teams and be able to manage up when necessary
• Lead qualitative and quantitative consumer research for the entire organization, evolving our understanding of our target market through focus groups/surveys; represent the customer and their needs to all teams across the business
• Source external third party data to keep a pulse on industry and competitive trends, developing a distinct perspective on how these trends affect our business and strategy

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